The city is a living medium of communication. When typography joins the flow, the outcome is a language with visual and semantic wealth. In this intermediate-level course, we will use the city as our source of inspiration to create new typographic forms. From billboards to tickets to books to electronic displays, our subject will be every bit of typography that contributes to the urban environment. We will discuss their formal design criteria, relationships, and organization. We also will examine type in its social context and see how it communicates, examining past forms as well as contemporary trends. Through design problems that you will determine individually, we will experiment with type and widen its boundaries in search of creative possibilities.
Familiarity with the basics of typography and the use of vector-based software is expected. Class demonstrations will include Adobe InDesign, Illustrator, Freehand, and Fontographer.
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